It’s fairly obvious that the organisation and management of your next corporate event needs to be treated differently to a wedding or an 80th birthday party. But how exactly? What does an event manager need to remember when it comes to holding a corporate function when compared to a personal soiree?
Here are 4 major differences between the two, and how you can ensure that your corporate event isn’t confused with a farewell or bar mitzvah.
Here are 4 major differences between the two, and how you can ensure that your corporate event isn’t confused with a farewell or bar mitzvah.
An air of professionalism
While personal events can be as uninhibited and fancy-free as you’d like, corporate events will generally need to retain an air of professionalism. That’s certainly not to say that your guests can’t have a good time – quite the opposite. But it does mean that things like decoration, staffing and the event program should be a little more polished than if it was just a personal show. Corporate event hire in Sydney can help to add a professional feel without needing to buy nice pieces for one-off use.
An ulterior motive
Why are you holding a personal event? That’s usually fairly simple - to mark an occasion and to have a good time. But why are you holding your corporate event? This question can be a little more complicated.
Is your event a simple chance to network with your customers or others in the industry? Are you hoping to close a big sale perhaps? Or does it represent a thank you to your customers for their support? It’s important to identify the motive behind your event early in order to properly organise it.
Is your event a simple chance to network with your customers or others in the industry? Are you hoping to close a big sale perhaps? Or does it represent a thank you to your customers for their support? It’s important to identify the motive behind your event early in order to properly organise it.
The long-term goal
In the same way, there should be a clear goal that you can aim for at the end of your corporate event. This will be shaped by the motive. If you hope to close some sales, put a number on that goal. If your event is a networking opportunity, aim to collect a certain amount of contact details. Make your goal clear, concise and achievable.
The importance of a good host
In the same way, there should be a clear goal that you can aim for at the end of your corporate event. This will be shaped by the motive. If you hope to close some sales, put a number on that goal. If your event is a networking opportunity, aim to collect a certain amount of contact details. Make your goal clear, concise and achievable.